In November, Milan once again witnessed the "hardcore power" of China. Guangdong Jianya Motorcycle Technology Co., Ltd., with HANYANG MOTO as its core image, showcased several of its flagship models of the year at the 2024 Milan International Two-Wheeled Exhibition (EICMA), showcasing its latest advancements in vehicle R&D, styling, and manufacturing processes to global partners.

Booth Design: An "Urban Hangar" for Greater Communication

This year's Jianya booth featured a striking yellow and black color scheme and a faceted geometric roof, making the brand's location easily visible from a distance. An open, dual-channel circulation system allows visitors to roam freely throughout the exhibition area. Metal mesh display walls display exhausts, helmets, and custom parts, enhancing the "hangar" feel. Multiple large-screen video screens loop vehicle dynamic videos. The front area serves as a product experience and media photo booth, while the rear area features a semi-private negotiation area, ensuring a clear and efficient flow for viewing, test driving, and business negotiations.

Exhibit Highlights: Large-displacement cruisers and three-wheeled tourers lead the way.

• 800 Platform Muscle Cruiser: With its muscular frame proportions, widened front tire, and blackened details, it conveys a powerful aesthetic and long-distance stability.

• Large Touring Trike: Its signature fairing, matrix LED headlight, and inverted front fork create a recognizable and secure feel, while its spacious seat and luggage compartment accommodate long-distance travel.

• Mid-displacement Cruiser and Street Bike Family: Covering the 300-500 engine range, the family offers a diverse range of retro cruisers, street bikes, and more, perfect for both urban commuting and weekend leisure travel. Customization and Accessories: Personalized exterior components and riding accessories will be showcased, presenting an integrated solution from complete vehicle to lifestyle.

Overseas Collaboration: Building Long-Term Trust Through Product Strength

Leveraging a comprehensive supply chain and quality system, Jianya Motorcycle has long provided stable platform products and flexible customization capabilities to the global market. This Milan show focused on in-depth discussions with dealers in Europe, South America, and the Middle East regarding channel development, after-sales service, and localized adaptation, further strengthening the brand's international presence.

Onsite Interaction: Bringing the "Heartbeat of Engine Love" to Milan

During the show, visitors can experience test rides and feature explanations at the booth, experiencing the driving style and ergonomics of large-displacement cruisers and three-wheeled tourers up close. Media and partners can also obtain first-hand information on models, supply schedules, and supporting solutions in the negotiation area.

About Jianya Motorcycle

Guangdong Jianya Motorcycle Technology Co., Ltd. specializes in the research, development, manufacturing, and sales of complete motorcycles and parts. Under the HANYANG MOTO brand, our product portfolio includes cruisers, street bikes, touring bikes, and special-purpose models. We also offer platform-based development and personalized customization solutions, striving to provide a reliable and engaging riding experience for our global customers.

We welcome dealers, media, and riders from around the world to visit us. For product catalogs, technical specifications, or business connections, please leave a message and we'll provide prompt support.