November 2024

Venue: EICMA (International Motor Show) in Milan, Italy

At the 2024 Milan Auto Show, Jianya showcased a variety of mid-to-large-displacement cruisers and touring platforms. The booth attracted numerous European dealers and riders for test rides and in-depth discussions, engaging in lively discussions on topics such as long-distance comfort, handling stability, and personalized modifications. Star models, such as the 800cc cruiser platform, were a popular attraction, attracting numerous test ride requests and business cards.

Exhibition Highlights

• The exhibit showcased a comprehensive product lineup encompassing cruisers, touring bikes, and street bikes, catering to diverse road conditions and usage scenarios. Many international visitors commented positively on the vehicle's stance, braking feel, and windshield protection.

• Focusing on channel development and localized options, Jianya conducted pragmatic discussions with partners in Europe, South America, and the Middle East on trial sales, after-sales service, and spare parts availability, resulting in initial collaboration intentions.

Backed by Strength: Intelligent Manufacturing and Quality Systems

• Founded in August 2020, Jianya focuses on core technologies for high-end mid- and large-displacement motorcycles, new energy motorcycles, and engines. With an annual production capacity of nearly 200,000 units, it boasts a comprehensive product portfolio and robust domestic and international distribution channels. Recognized as a provincial-level "Specialized, Advanced, and Innovative Enterprise," the company holds 21 intellectual property rights, including inventions, utility models, and design patents, and numerous industry honors.

• In November 2024, the company launched a new digital factory with an investment exceeding 100 million yuan. The factory integrates the latest intelligent equipment and creates an integrated platform encompassing "design, R&D, inspection, and calibration, and intelligent production."

• The production line is equipped with four intelligent RGV production lines and 50 fully automated robotic arms, along with supporting frame and paint shops. The annual production capacity can reach 1 million units, ensuring both efficiency and quality for global orders.

• In terms of quality, the company has established vehicle performance and ABS testing lines and rigorous process control to ensure that every vehicle is delivered to high standards.

• In addition, the company's in-house engine factory has achieved large-scale production, with an annual output of 200,000 units, ensuring consistent supply to overseas markets. To adapt to different countries' road conditions and regulations, Jianya has built a professional road test track covering approximately 200 mu (approximately 1,000 acres) across multiple scenarios 8 kilometers from its factory, where it continuously collects, verifies, and optimizes vehicle data.

Exchange Results and Next Steps

• Preliminary consensus has been reached with several European dealers on prototype verification, batch trial sales, and the pace of channel promotion.

• Focusing on the two core scenarios of long-distance travel and urban commuting, the company has established localized adaptation guidelines for optional packages such as windshields, protective components, seats, and luggage systems.

• After the exhibition, certification and after-sales training programs will be launched in target markets, and the spare parts and service network will be improved to ensure delivery and user experience.

The Milan Expo fully demonstrated Jianya's comprehensive strengths in product R&D, intelligent manufacturing, and quality assurance. In the future, the company will leverage its digital factory and professional testing system to continuously launch higher-quality, more personalized mid- to large-displacement motorcycles, providing a safer and more exciting riding experience for users around the world.